Trump’s Winning Strategy in the 2016 US Presidential Election: In New-Institutionalism Analysis

Djuyandi, Yusa; Ghaisani, Jihan Auliana; Alisuci, Michael Sebastian

doi:10.22034/igq.2023.154917

Trump’s Winning Strategy in the 2016 US Presidential Election: In New-Institutionalism Analysis

نوع مقاله : مقاله پژوهشی

نویسندگان

Yusa Djuyandi ¹

Jihan Auliana Ghaisani ²

Michael Sebastian Alisuci ³

¹ Full Doctor in Political Sciences, Department of Political Science, Universitas Padjadjaran, Sumedang, Indonesia.

² Student, Department of Political Science, Universitas Padjadjaran, Sumedang, Indonesia.

³ Master in Political Sciences, Department of International Relations, Coventry University, Coventry, United Kingdom.

10.22034/igq.2023.154917

چکیده

Trump’s nationalist-populist narrative is certainly appealing when discussed in a new-institutionalism tradition perspective sociologically in particular. The value, in this case, refers to the right wing leaning on the borderline of white supremacy who wish to be brought back by Trump through his remarkable slogan: “Make America Great Again”. The article is based on the perspective of new-institutionalism tradition. The purpose of this paper is to analyze Trump’s winning strategy as a political actor in the political institution, how it is based on values that are socially constructed or culturally framed. During the work, the perspective of new-institutionalism tradition, qualitative approach and secondary data were used. The authors adopt a qualitative approach and use secondary data. The conclusions were made about Trump’s various controversial strategies in the US Presidential Election 2016 that were caused by the populist narratives he adopted in the campaign. The results obtained can be useful for political scientists, GR-managers, PR-managers in the field of politics, political technologists, and other related specialists.

کلیدواژه‌ها

Nationalism

Populism

New-Institutionalism

Immigrants

The Electoral College

موضوعات

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